INSIGHT by the European Parliament

Generic environmental claims and other misleading marketing tricks will be banned

Ban will also apply to commercial communications about goods that contain a design feature introduced to limit product durability

Only sustainability labels based on approved certification schemes or established by public authorities will be allowed

Guarantee information to be more visible and a new guarantee extension label to be introduced


Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information.

The agreement updates the existing EU list of banned commercial practices and adds to it several problematic marketing habits related to greenwashing and early obsolescence of goods. The aim of the new rules is to protect consumers from misleading practices and help them make better purchasing choices.



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