NEWSLETTER by Alessia Falsarone

We have heard it loud and clear: despite some progress in circularity, the EU economy is still mainly linear. Sectors that have embraced circularity have experienced growth in innovations, private investment, and employment. However, the real challenge is how to elevate early circularity efforts and ensure they make direct and measurable contributions to advancing climate neutrality and fostering socio-economic resilience within the EU bloc. Building governance practices that promote collaboration and accountability may soon become the secret recipe to achieve success. This journey has already started in Italy.


Credit to market research provider IPSOS


In the 18-30 age group for which the use of leasing, renting, and sharing as circular consumer modalities is above average the Ipsos study paradoxically finds that this group is most skeptical about proposals to incentivize a more circular approach to purchasing decisions and has little confidence in the industry’s ability to improve governance in this area. A non-trivial data point for the strengthen the uptick in circularity supported by both stakeholder collaboration and adherence to a sound network governance practices.