The ethical label has become mainstream, and is thriving despite the rising cost of living

Fairtrade tea, coffee and chocolate was once the mainstay of church hall fetes and upmarket delis but is now popping up in supermarket value ranges as the demand for affordable and sustainable groceries goes mainstream.

Marks & Spencer, the Co-op and Waitrose are among the high street names whose budget ranges include the ethical label, making it possible for shoppers to make a “small switch” when shopping during Fairtrade Fortnight, which starts on Monday.

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